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Market Research Workshop

A 1 or 2 Day Workshop for Government Personnel

Market Research is required for all Performance-Based Service Contracts. This workshop focuses on the clear, practical, “how-to” techniques of Market Research. We will give you a clear, practical, step-by-step approach to Market Research.We will explain roles, responsibilities, timelines and milestones, and provide you with a list of Market Research data sources.

All attendees will receive a Market Research Handbook containing a detailed Market Research Checklist, tips and techniques, sample documents, forms, and numerous other tools to assist in making your Market Research faster and easier.

Topics Include—

  • What Is Market Research?
  • How To Conduct Market Research, Step-By-Step
    • How to use the Market Research Checklist
  • Regulations, Policies, And Guidance
  • What Skills Are Needed
  • Getting The Help You Need
  • Market Research Procedures For Documentation
  • How To Use Your Performance Work Statement (PWS) Data For Market Research
  • Sources Of Data For Market Research
    • Making contact with a POC
    • Questions to ask
  • The Market Research Final Report
    • What has to be included?
    • Where do I get that information?
    • Content and format
    • Writing the final report
    • Double checking the numbers
    • Who will use your Market Research?
  • Getting Management “Buy-Off”
  • Getting Contracting Officer “Buy-Off”
  • The Market Research Final Report
    • What has to be included?
    • Where do I get that information?
    • Content and format
    • Writing the final report
    • Double checking the numbers
    • Who will use your Market Research?
  • Tips And Techniques To Make The Work Easier