A 2 Day Workshop for Government Personnel, 16 CLPs

Market Research is required for all Performance-Based Service Contracts. This workshop focuses on the clear, practical, “how-to” techniques of Market Research. We will give you a clear, practical, step-by-step approach to Market Research. We will explain roles, responsibilities, timelines and milestones, and provide you with a list of Market Research data sources.

All attendees will receive a Market Research Handbook containing a detailed Market Research Checklist, tips and techniques, sample documents, forms, and numerous other tools to assist in making your Market Research faster and easier.

Topics Include—

• What Is Market Research?
• How To Conduct Market Research, Step-By-Step
  • How to use the Market Research Checklist
• Regulations, Policies, And Guidance
• What Skills Are Needed
• Getting The Help You Need
• Market Research Procedures For Documentation
• How To Use Your Performance Work Statement (PWS) Data For Market Research
• Sources Of Data For Market Research
  • Making contact with a POC
  • Questions to ask
• The Market Research Final Report
  • What has to be included?
  • Where do I get that information?
  • Content and format
  • Writing the final report
  • Double checking the numbers
  • Who will use your Market Research?
• Getting Management “Buy-Off”
• Getting Contracting Officer “Buy-Off”
• The Market Research Final Report
  • What has to be included?
  • Where do I get that information?
  • Content and format
  • Writing the final report
  • Double checking the numbers
  • Who will use your Market Research?
• Tips And Techniques To Make The Work Easier